MARCI PETERS | CREATIVE DIRECTION

MARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTION

MARCI PETERS | CREATIVE DIRECTION

MARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTION
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The best creative combines strategy & design


Here you get both

Strategy and design working together close the gap between what you promise and what customers actually experience. I call it "Design & Align". Shape the narrative, execute the strategy, then build the systems that deliver on it consistently.

SEE THE WORK

Drive Strategy. Grow Brands. Orchestrate Teams.

Strategy & Vision

Creative & Execution

Creative & Execution

— Brand Strategy & Positioning

— Brand Advertising Strategy

— Brand & Category Development

— Competitive Positioning

— Data-Informed Decision Making

— Sponsorship Creative Strategy

— Demand Gen & Marketing Alignment


Creative & Execution

Creative & Execution

Creative & Execution

— Visual Identity & Brand Evolution

— Brand Narrative & Storytelling

— Conceptual & Design Thinking

— Integrated Campaign Development

— Global Design Systems & Scalable Kits

— Digital, Motion, OOH, Print & Spacial

— Brand Events, Moments & Experiences

Leadership & Systems

Creative & Execution

Leadership & Systems

— Team Building, Leading & Mentorship

— Cross-Functional Team Partnership

— Creative Ops & Resource Management

— Global Systems & Enablement

— Workflow Design & Optimization

— Agency & Vendor Management

— Budget & Resource Planning

Marci knows how to work with people to draw the best out of them, and speaks the language of both business and brand.


Julia Mitchell | Creative & Marketing Ops Leader

Select Brand Experience

Marci delivered top quality creative with solid strategy and results.


Jim Doll | VP Studio Director, Publicis

VIEW THE WORK

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