MARCI PETERS | CREATIVE DIRECTION

MARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTION

MARCI PETERS | CREATIVE DIRECTION

MARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTIONMARCI PETERS | CREATIVE DIRECTION
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The best creative combines strategy & design


Here you get both

Strategy and design working together, from positioning through execution.

Shaping the narrative that defines how a company is understood, then building the systems that ensure it’s delivered consistently everywhere.

see the work

Drive strategy. Orchestrate teams. Grow brands.

Brand Strategy & Vision

Leadership & Collaboration

Leadership & Collaboration

— Global Brand Strategy

— Messaging & Market Positioning

— Growth (Buyers, Sectors, Regions)

— Web Strategy & UX Alignment 

— Customer-Centric Brand Culture

— Competitive Positioning & Strategy

Leadership & Collaboration

Leadership & Collaboration

Leadership & Collaboration

— Team Building & Team Leadership

— Agency & Vendor Management

— Vision & Organizational Alignment

— Talent Development & Mentorship

— Cross-functional Team Alignment

— Culture-Building &  Engagement

Creative & Execution

Leadership & Collaboration

Customer Voice & Story

— Visual Identity & Brand Definition 

— Design Systems & Scalable Toolkits — Integrated Campaign Development — Conceptual & Design Thinking 

— Digital, Video, Print, Social, Events

— Brand Moments & Experiences

Customer Voice & Story

Technology & Innovation

Customer Voice & Story

— Messaging That Builds Trust 

— Use Cases & Customer Stories 

— Positioning for Complex Tech

— Go-to-Market Storytelling 

— Brand Narrative Architecture

— Industry Thought Leadership

Creative Ops & Systems

Technology & Innovation

Technology & Innovation

— Content & Experience Management

— Efficiency Frameworks & Processes

— Workflow Design & Optimization
— Smart Systems & Automation Tools
— Budgeting, Resourcing, & Allocation
— Company Store & Logistics Systems

Technology & Innovation

Technology & Innovation

Technology & Innovation

— Digital Design Tools & Platforms 

— Emerging Media (AI, Voice, AR/VR)

— AI-Driven Creativity & Assistants — Creative Intelligence & Insights — Analytics & Optimization 

— Creative Automation Engines


Marci knows how to work with people to draw the best out of them, and speaks the language of both business and brand.


Julia Mitchell | Creative & Marketing Ops Leader

Select Brand Experience

Marci delivered top quality creative with solid strategy and results.


Jim Doll | VP Studio Director, Publicis

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