Matterport

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Following the success of the public-facing activations, the final phase was an exclusive VIP and press event at the Paramount Hotel—a gathering of industry leaders, investors, and media where Matterport would showcase the full breadth of Cloud 3.0's capabilities across emerging verticals.

The creative challenge was translating product innovation into tangible, interactive moments. We designed six 50-inch interactive touch panels deployed throughout the venue, each showcasing a different use case: modern art, healthcare facilities, architectural projects, retail environments, and the Paramount Hotel itself. As attendees navigated the space, they could touch screens and immerse themselves in photorealistic 3D digital twins—moving beyond real estate to demonstrate the technology's potential across enterprise categories.

This final activation marked the culmination of the three-part campaign, closing the loop from broad market awareness to insider confidence and investor validation.

Role: Practice Leader & Creative Director

Strategic Partner: The Artesian Network