MARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADER
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Matterport

Part 1: The Listing That Never Sleeps — Trade Show Activation

In 2019, Matterport was unveiling Cloud 3.0, a subscription-based platform marking a significant shift in the company's positioning and capabilities. The challenge was capturing attention at Inman Connect—a crowded conference with 4,000+ real estate professionals—and demonstrating the platform's transformation while driving qualified booth traffic.


We positioned the experience around "The Listing That Never Sleeps"—a campaign concept that captured both the promise of 3D technology (listings work 24/7) and the energy of New York City itself. The execution included a custom-designed premium booth, interactive kiosks showcasing live MLS listings of Midtown Manhattan luxury properties, geo-targeted SMS campaigns driving real-time booth visits, branded restaurant partnership coasters offering dining discounts, and an integrated pre-event email campaign building anticipation.


The result was record booth traffic, qualified lead generation, and a clear demonstration of how 3D technology transforms the buying experience—fewer showings, more serious buyers, faster sales cycles.


Role: Practice Leader & Creative Director 

Strategic Partner: The Artesian Network



INMAN | CONNECT CONFERENCE BOOTH & KIOSK EXPERIENCE

Campaign Scope

Awareness

Digital Marketing

Digital Marketing

          — Digital Ads

          — Mobile Billboards

          — Datasheets

        

Digital Marketing

Digital Marketing

Digital Marketing

          — Website

          — Nurture Emails

          — Geo-targetted ads


Experiences

Digital Marketing

Experiences

          — Inman Tradeshow

          — Matterport Booth & Kiosks

          — 3D Immersive Solutions



MOBILE BILLBOARD VIDEO ADVERTISING EXPERIENCE

VIDEO THAT LOOPED ON SIDE OF TRUCK

GOOGLE DISPLAY ADS

WEBSITE / LANDING PAGE

RELATED CAMPAIGNS

THE LISTING THAT NEVER SLEEPS

SEE CAMPAIGN

RESTAURANT WEEK

SEE CAMPAIGN

THE PARAMOUNT VIP & PRESS EVENT

SEE CAMPAIGN

VIEW MORE CASE STUDIES

MATTERPORT | THE LISTING THAT NEVER SLEEPS
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CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CUSTOMER 360°
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DOMINO DATA LAB | REV2 DATA SCIENCE CONFERENCE 2019
BUCKS OF WOODSIDE | IMMERSIVE CAMPAIGN
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CYBER
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - IOT
MATTERPORT | RESTAURANT WEEK
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - ALTUS (CLOUD)
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN
MATTERPORT | INMAN CONNECT CONFERENCE VIP EVENT
CLOUDERA | IPO
CLOUDERA | BRAND REFRESH 2017
  • CLOUDERA | IPO
  • CLOUDERA | BRAND REFRESH 2017
  • MATTERPORT | THE LISTING THAT NEVER SLEEPS
  • CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
  • CLOUDERA | BRAND REFRESH 2015
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CUSTOMER 360°
  • CLOUDERA | GOVERNMENT FORUM 2017
  • DOMINO DATA LAB | REV2 DATA SCIENCE CONFERENCE 2019
  • BUCKS OF WOODSIDE | IMMERSIVE CAMPAIGN
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CYBER
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - IOT
  • MATTERPORT | RESTAURANT WEEK
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - ALTUS (CLOUD)
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN
  • MATTERPORT | INMAN CONNECT CONFERENCE VIP EVENT
  • CLOUDERA | IPO
  • CLOUDERA | BRAND REFRESH 2017
  • MATTERPORT | THE LISTING THAT NEVER SLEEPS
  • CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
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