Healthcare organizations were facing a critical challenge—they had vast amounts of patient data, but couldn't confidently translate it into actionable insights. Cloudera's positioning went beyond data management as a technical capability, to enabling life-changing impact. The campaign showcased Cerner's success using Cloudera's platform and positioned big data analytics not as a technical necessity, but as a healthcare imperative. By showing how Cerner successfully harnessed their data using Cloudera we shifted the narrative from simply  "managing data" to "data as a tool for better patient outcomes"—and proved that better data literally can save lives.

Role: Global Creative Director