Cloudera

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In 2015, Cloudera was fast becoming a big data leader but needed to shift perception: away from complex technology, toward the transformative possibilities of data itself. In partnership with Office in San Francisco, they developed a unified visual identity system and brand language designed to make enterprise data accessible and human-centered. The core creative challenge was creating a visual language for big data that felt fresh and approachable. The result was a confident system that positioned Cloudera not as a technology vendor, but as an enabler of world-changing possibilities.

Role: Global Creative Director

Agency Partner: Office