Organizations were drowning in IoT data—billions of connected devices generating insights, but lacking the platform to make sense of it all at scale. Cloudera's positioning went beyond data management infrastructure—it was about unlocking operational intelligence. The campaign positioned Cloudera not as a technical solution, but as the foundation for IoT-driven efficiency and competitive advantage. By showing how organizations like Navistar use Cloudera to manage massive IoT data streams and reduce fleet maintenance costs by 30-40%, we shifted the narrative from "managing connected things" to "turning IoT data into operational value"—and proved that efficiency and scale weren't mutually exclusive.

Role: Global Creative Director