Cloudera
Modern Data Strategy / Platform — Integrated Campaign
In a market saturated with data hype, Cloudera faced a unique positioning challenge: How do you help enterprise customers confidently adopt data-driven strategies? The answer wasn't to promise transformation—it was to show it. The "Data Drives Business/Platform" campaign positioned Cloudera not as a vendor, but as a platform that enables real companies to unlock competitive advantage through data. By featuring customer success stories, we shifted the narrative from "data is complex" to "data is strategic"—and made adoption feel achievable.
Role: Global Creative Director
Campaign Scope
Awareness
Digital Marketing
Digital Marketing
— Print & Digital Ads
— Forbes Cover Wrap
— Infographics
— Collateral
Digital Marketing
Digital Marketing
Digital Marketing
— Website
— Landing Pages
— Social Media
— Email Campaign
Experiences
Digital Marketing
Experiences
— Cloudera Events
— Industry Tradeshows
— Webinars
— Customer / Solution Videos
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