Cloudera

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Cloudera embarked on a bold brand refresh in 2017 to mark its merger with former rival Hortonworks, highlighting the unification of two industry leaders under one name. In partnership with Stitzlein Design of San Francisco, Cloudera developed and launched a new identity system to reflect this pivotal transformation. The result: a confident, future-forward brand with an introduction that declared, “Welcome to the Data Age.”

Role: Global Creative Director

Agency Partner: Stitzlein Design