MARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADER
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Cloudera

Modern Data Strategy / Cloud — Integrated Campaign

As Cloudera evolved its enterprise positioning, the strategic challenge wasn't positioning individual product attributes—it was orchestrating a cohesive narrative architecture across three dimensions: What (the platform), How (the modernization journey), and Where (cloud infrastructure). The Cloud component positioned Cloudera's flexibility and choice—running on-premise and across leading cloud environments. By emphasizing hybrid infrastructure alongside platform capabilities and customer transformation journeys, we positioned Cloudera as the complete modern data strategy, not just another cloud vendor. The integrated messaging architecture reinforced Cloudera as the enterprise standard for data-driven competitive advantage.


Role: Global Creative Director


Campaign Scope

Awareness

Digital Marketing

Digital Marketing

          — Forbes Cover Wrap

          — Digital Ads

          — Infographics

          — Customer Videos

         — Product Logos

Digital Marketing

Digital Marketing

Digital Marketing

          — Website

          — Landing Pages

          — Social Media

          — Nurture Emails

          — Newsletter Campaign

Experiences

Digital Marketing

Experiences

          — Cloudera Events

          — Industry Tradeshows

          — Webinars

          — Solution Videos

          — Newsletter Campaign



CASE STUDIES

MATTERPORT | THE LISTING THAT NEVER SLEEPS
CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
CLOUDERA | BRAND REFRESH 2015
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CUSTOMER 360°
CLOUDERA | GOVERNMENT FORUM 2017
DOMINO DATA LAB | REV2 DATA SCIENCE CONFERENCE 2019
BUCKS OF WOODSIDE | IMMERSIVE CAMPAIGN
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CYBER
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - IOT
MATTERPORT | RESTAURANT WEEK
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - ALTUS (CLOUD)
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN
MATTERPORT | INMAN CONNECT CONFERENCE VIP EVENT
CLOUDERA | IPO
CLOUDERA | BRAND REFRESH 2017
  • CLOUDERA | IPO
  • CLOUDERA | BRAND REFRESH 2017
  • MATTERPORT | THE LISTING THAT NEVER SLEEPS
  • CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
  • CLOUDERA | BRAND REFRESH 2015
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CUSTOMER 360°
  • CLOUDERA | GOVERNMENT FORUM 2017
  • DOMINO DATA LAB | REV2 DATA SCIENCE CONFERENCE 2019
  • BUCKS OF WOODSIDE | IMMERSIVE CAMPAIGN
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CYBER
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - IOT
  • MATTERPORT | RESTAURANT WEEK
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - ALTUS (CLOUD)
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN
  • MATTERPORT | INMAN CONNECT CONFERENCE VIP EVENT
  • CLOUDERA | IPO
  • CLOUDERA | BRAND REFRESH 2017
  • MATTERPORT | THE LISTING THAT NEVER SLEEPS
  • CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
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