As Cloudera evolved its enterprise positioning, the strategic challenge wasn't positioning individual product attributes—it was orchestrating a cohesive narrative architecture across three dimensions: What (the platform), How (the modernization journey), and Where (cloud infrastructure). The Cloud component positioned Cloudera's flexibility and choice—running on-premise and across leading cloud environments. By emphasizing hybrid infrastructure alongside platform capabilities and customer transformation journeys, we positioned Cloudera as the complete modern data strategy, not just another cloud vendor. The integrated messaging architecture reinforced Cloudera as the enterprise standard for data-driven competitive advantage.

Role: Global Creative Director