Cloudera

---

By the mid-2010s, Hadoop had moved well beyond niche experimentation. Industry surveys showed that by 2016, more than one in four organizations were actively deploying or piloting Hadoop technology, with many more planning adoption within the following two years. The ecosystem itself had expanded from just a few core components in 2006 to more than twenty-five by 2016—underscoring the scale and influence of the open-source movement that redefined how the world uses data.

That decade of innovation became a global phenomenon as Hadoop turned ten—marking not just a milestone in open-source technology, but the birth of a worldwide data movement. What began as an open-source experiment had grown into the foundation of modern data and AI—and Cloudera, home to Hadoop’s creator Doug Cutting, stood at the center of that story.

Strata + Hadoop World 2016, held at the Javits Center in New York, kicked off the year-long celebration, drawing record crowds of data professionals from around the globe. Through the “Hadoop10 Cutting-Edge” campaign, we showcased customers’ real-world success stories—unifying Doug Cutting’s legacy with Cloudera’s enterprise vision and turning a decade of innovation into a global brand platform that inspired trust, community, and growth.

Role: Global Creative Director