Buck's of Woodside

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Buck's of Woodside represents one of Silicon Valley's most storied gathering places—the birthplace of tech legends where deals for Apple, Netscape, PayPal, and Tesla were sealed at the table. Yet that history remained largely unknown beyond its regular patrons. By capturing the restaurant as the world's first immersive 3D NFT experience, we repositioned Buck's as a living digital museum of innovation, creating a new category at the intersection of cultural preservation and immersive 3D storytelling. The creative challenge was translating decades of tech legend-making into an authentic digital experience that honored the past while demonstrating what spatial capture technology could enable. The result: a $340K digital asset sale and a cultural proof-of-concept that demonstrated how spatial technology could transcend enterprise use cases to enable artistic preservation and new forms of digital storytelling.

Role: Practice Leader, Creative & Brand

Strategic Partner: The Artesian Network