Matterport

Part 2: Restaurant Week — Multi-Channel Launch

In 2019, Matterport stood at a critical inflection point: transitioning from a closed, real-estate-focused platform to an open ecosystem for enterprise adoption across insurance, construction, cultural preservation, and beyond. The challenge was demonstrating this expansion while working within tight budget and timeline constraints at a major industry event.

The Restaurant Week campaign was a key component of a larger multi-channel strategy. We negotiated partnerships with top Times Square restaurants to capture 3D digital twins of their venues, then positioned these immersive experiences both at the conference and online, allowing attendees to explore restaurants before visiting, and non-attendees to experience them remotely. Combined with mobile billboard activations across Times Square and geo-targeted campaigns, the work demonstrated Matterport's technology in real-world, high-stakes environments that resonated with enterprise buyers.

The result was record lead generation, 300% increase in webinar attendance, and momentum that positioned Matterport for significant growth and eventual IPO.

Role: Practice Leader & Creative Director

Strategic Partner: The Artesian Network