MARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADER

MARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADERMARCI PETERS | BRAND & EXPERIENCE LEADER
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Matterport

Part 2: Restaurant Week — Multi-Channel Launch

In 2019, Matterport stood at a critical inflection point: transitioning from a closed, real-estate-focused platform to an open ecosystem for enterprise adoption across insurance, construction, cultural preservation, and beyond. The challenge was demonstrating this expansion while working within tight budget and timeline constraints at a major industry event.


The Restaurant Week campaign was a key component of a larger multi-channel strategy. We negotiated partnerships with top Times Square restaurants to capture 3D digital twins of their venues, then positioned these immersive experiences both at the conference and online, allowing attendees to explore restaurants before visiting, and non-attendees to experience them remotely. Combined with mobile billboard activations across Times Square and geo-targeted campaigns, the work demonstrated Matterport's technology in real-world, high-stakes environments that resonated with enterprise buyers. 


The result was record lead generation, 300% increase in webinar attendance, and momentum that positioned Matterport for significant growth and eventual IPO.


Role: Practice Leader & Creative Director

Strategic Partner: The Artesian Network


INMAN CONNECT — KIOSK RESTAURANT WEEK EXPERIENCE

SCAVENGER HUNT — POSTCARD

GOOGLE DISPLAY ADS

FLYER — REQUEST FOR RESTAURANTS TO PARTICIPATE

WEBSITE LANDING PAGE

RELATED CAMPAIGNS

THE LISTING THAT NEVER SLEEPS

SEE CAMPAIGN

RESTAURANT WEEK

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THE PARAMOUNT VIP & PRESS EVENT

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VIEW MORE CASE STUDIES

MATTERPORT | THE LISTING THAT NEVER SLEEPS
CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
CLOUDERA | BRAND REFRESH 2015
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CUSTOMER 360°
CLOUDERA | GOVERNMENT FORUM 2017
DOMINO DATA LAB | REV2 DATA SCIENCE CONFERENCE 2019
BUCKS OF WOODSIDE | IMMERSIVE CAMPAIGN
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CYBER
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - IOT
MATTERPORT | RESTAURANT WEEK
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - ALTUS (CLOUD)
CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN
MATTERPORT | INMAN CONNECT CONFERENCE VIP EVENT
CLOUDERA | IPO
CLOUDERA | BRAND REFRESH 2017
  • CLOUDERA | IPO
  • CLOUDERA | BRAND REFRESH 2017
  • MATTERPORT | THE LISTING THAT NEVER SLEEPS
  • CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
  • CLOUDERA | BRAND REFRESH 2015
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CUSTOMER 360°
  • CLOUDERA | GOVERNMENT FORUM 2017
  • DOMINO DATA LAB | REV2 DATA SCIENCE CONFERENCE 2019
  • BUCKS OF WOODSIDE | IMMERSIVE CAMPAIGN
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - CYBER
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - IOT
  • MATTERPORT | RESTAURANT WEEK
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN - ALTUS (CLOUD)
  • CLOUDERA | DATA DRIVES BUSINESS INTEGRATED CAMPAIGN
  • MATTERPORT | INMAN CONNECT CONFERENCE VIP EVENT
  • CLOUDERA | IPO
  • CLOUDERA | BRAND REFRESH 2017
  • MATTERPORT | THE LISTING THAT NEVER SLEEPS
  • CLOUDERA | APACHE HADOOP 10TH ANNIVERSARY
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