Domino Data Lab

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By 2019, data science had reached a turning point—evolving from isolated experiments into an enterprise discipline demanding leadership, process, and scale. Domino’s mission was to become the platform that made that evolution real.

Rev 2 convened 600+ data-science leaders, Nobel laureate Daniel Kahneman, and executives from Google, Netflix, Nike, Slack, and Microsoft under a unifying theme: “Learn How to Make Fewer Bad Decisions.” The idea—anchored in cognitive science and experimentation—framed data science as the antidote to bias and intuition-driven decision-making.

Through keynotes, branding, and a dual-track program for leaders and practitioners, Domino positioned itself as the connector for model-driven, AI/ML-enabled organizations. The result: 100% YoY growth in attendance and recognition as the industry’s leading voice in helping enterprises operationalize data science at scale.

Role: Creative Director