Cloudera

Data Drives Business / Cybersecurity — Integrated Campaign

In an evolving threat landscape, enterprises faced a paradox: they needed advanced analytics to compete, but couldn't risk their data security. Cloudera's positioning went beyond compliance—it was about competitive resilience. The campaign points out that cyber threats change and suggests enterprises "Keep one thing constant: Cloudera". In this way, they positioned data security not as a constraint on innovation, but as a foundation for it. By showing how leading organizations detect threats faster and operate with confidence in a constantly changing environment, we shifted the narrative from "data security vs. data value" to "security enables competitive advantage"—and proved enterprises could have both.

Role: Global Creative Director