Cloudera

Integrated campaign "Unaccept the Status Quo"

At The Economist’s Ideas Economy forum, where the world’s top minds explored how data was transforming business, Cloudera took center stage with a bold message: UNACCEPT THE STATUS QUO. As enterprise data had been exploding in volume and value, Cloudera was leading a generational shift—replacing decades of legacy data infrastructure with the power of open-source innovation. By showcasing real-world Hadoop implementations that cut costs by 90% and unlocked real-time insights at scale, Cloudera made the case that the future of data management wasn’t incremental, it was transformational. The message to modern enterprises was clear: stop having to choose between speed, scale, and cost. With Cloudera, you could have it all.

Role: Creative Director

Agency Partner: Gyro