StreamSets
DataOps Summit 2021 — Thought Leadership & Community
As enterprises accelerated their AI and ML initiatives, they faced a critical challenge: managing the data complexity, drift, and architectural challenges that blocked value delivery. DataOps—the application of DevOps practices to data integration—was emerging as the answer, but it required education and community adoption to scale. StreamSets' challenge: shine light on DataOps solutions and empower data professionals with the insights and tools to orchestrate their data chaos at scale.
The DataOps Summit 2021—positioned around the theme "Conductors of Chaos"—brought together over 500 enterprise data professionals. The campaign celebrated them as orchestrators capable of transforming disparate, chaotic data flows into coherent, managed pipelines. By providing education on DataOps best practices and positioning data professionals as the conductors of their data landscape, we reinforced StreamSets as the platform enabling them to take control and deliver on AI and ML initiatives.
Role: Creative Director
Agency Partner: Upstage Communications, London
Project Scope
Awareness
Experiences
Awareness
— Event Branding
— Social Media
— Event Brochure
— Email Signature Ads
Digital
Experiences
Awareness
— Website
— Display Ads
— Social Media
— Calls for Papers (CFPs)
Experiences
Experiences
Experiences
— Keynote Presentation
— Event Video
— Presentation Intro "Stingers"
— Presentation Templates
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