Cloudera / Apache Hadoop

Hadoop's 10th Birthday

In 2016, Hadoop turned 10—and with it came a chance to celebrate not just a technology, but a global community that redefined how the world uses data. Cloudera led the charge in honoring this milestone, creating a 10-year anniversary celebration that recognized the innovation, collaboration, and impact of the Hadoop ecosystem. At the heart of it all was Doug Cutting, the creator of Hadoop and a driving force in open-source data. He was also a Clouderan. But this wasn’t just about one person—it was about the thousands of contributors, developers, and data pioneers who helped build something transformative. This campaign was developed to honor this momentous occasion.

Role: Global Creative Director